Not every business needs a full rebrand straight away. These services are designed to meet you where you are — from a quick clarity check to a complete identity system.
1.0 —
Brand Clarity Sprint
Businesses that know the brand isn’t quite landing, but need a clear diagnosis before committing to a larger identity project.
Includes:
Brand review, checklist review, current-state diagnosis, prioritised recommendations.
Timeline:
1–2 weeks
What happens during this time?
This gives me time to review your existing brand, understand where things aren't working and identify the most useful improvements. The timeline depends on the size and complexity of your business, with the focus on giving you clear, practical recommendations rather than rushing into a redesign.
Price:
USD $350–$950 + Taxes, where applicable, are calculated at invoicing.
2.0 —
Startup Logo Design
About this service:
A good logo does more than look nice. It helps people recognise you, remember you, and take you seriously.
This package is for founders, startups, makers, and small businesses who need a strong professional mark without overcomplicating the process.
Every logo is custom-designed from scratch around your business, audience, personality, and goals. No templates. No shortcuts. Just thoughtful design that feels like you and works wherever you need it to.
What’s included
• Discovery questionnaire
• One custom logo concept
• Refinement of the strongest direction
• Primary logo
• Secondary logo / simplified version where needed
• Colour recommendations
• Final logo files for web, print, social, signage, and future use
• Two rounds of revisions
Best for
New businesses, early-stage startups, solo founders, makers, and people launching something that needs to feel considered and professional.
Timeline:
2-4 weeks
What happens during this time?
What happens during this time?
A good logo takes more than a few hours of drawing, and it's rarely the first idea that makes the cut. Behind a single, considered logo are countless sketches, experiments and creative decisions. This time allows me to understand your business, explore different possibilities and develop the strongest direction into something distinctive and meaningful. From there, we'll refine the details together before I prepare the final files, ensuring your logo works wherever you need it.
Price:
From USD $1,500 + Taxes, where applicable, are calculated at invoicing.
3.0 —
Starter Branding Package (Most Popular)
About this service:
When your business is growing, a logo alone usually isn’t enough.
This package gives you a clear visual identity system — logo, type, colour, patterns, icons, and guidelines — so everything you put out into the world feels more consistent and professional.
It’s designed for businesses that are past the “just getting started” stage and need a brand that holds together across websites, social media, proposals, packaging, signage, and day-to-day marketing.
What’s included:
• Brand questionnaire
• Primary logo
• Secondary logo
• Typography system
• Colour palette
• Logo pattern
• Icon set
• Brand style guide
• Final file exports
• Two rounds of revisions
Best for:
Businesses that are growing, becoming more visible, or realising their current brand no longer looks as professional as the work they do.
Solves:
Visual inconsistency, DIY-looking branding, unclear presentation, and the feeling that your business doesn’t quite “look the part” yet.
Timeline:
6 weeks
What happens during this time?
Six weeks allows us to develop more than just a logo. We'll establish a clear visual direction, then build the typography, colours and supporting graphic elements into a cohesive identity. Time is also set aside for feedback, refinement and preparing a practical set of guidelines and files you can use with confidence.
Price:
From NZD $4,500 + Taxes, where applicable, are calculated at invoicing.
4.0 —
Brand Strategy
& Full Branding Package
About this service:
Great branding starts with understanding your business, not designing a logo.
This package brings strategy and design together to create a brand that's distinctive, meaningful and built around your business goals.
We'll look at your audience, competitors, positioning and what makes your business different. From there, we'll establish a clear creative direction and develop a complete visual identity that communicates who you are and why people should choose you.
The result is more than a consistent visual identity. It's a clearer understanding of your brand and a practical foundation for how it looks, feels and communicates.
What’s included:
Brand strategy
- Discovery call and brand clarity workshop
- Audience and competitor research
- Brand positioning and differentiation
- Brand personality, values and messaging direction
- Brand strategy document and creative direction
Visual identity
- Primary and secondary logos
- Complete visual identity system
- Typography and colour palette
- Iconography and supporting graphic elements
- Custom brand applications, agreed during scoping
- Brand guidelines covering visual and verbal direction
- Final files for print and digital use
Add-ons available:
Naming, motion design, illustration, packaging, pitch decks, campaign assets, and additional collateral.
Best for:
Established businesses, ambitious founders and growing teams preparing for a rebrand, repositioning, launch or next stage of growth.
Solves:
Unclear positioning, inconsistent branding, difficulty standing out from competitors and a visual identity that no longer reflects the quality or ambition of your business.
Timeline:
8 weeks
What happens during this time?
We begin with research, discovery and strategy to establish a clear foundation before any design work starts. From there, we'll develop the creative direction, build the identity system and refine it together. This allows time for thoughtful decisions, feedback and preparing everything you need to put the new brand into practice.
Price:
From USD $6,000 + Taxes, where applicable, are calculated at invoicing.