Your work is better than your brand.

Hanly Studio helps founders, builders, makers, creatives, and ambitious small businesses build brands that reflect the quality of what they do.

Take the Brand Clarity Checklist or get in touch about a project.

Signs You've Outgrown Your Brand.

You don't need a rebrand because you're bored of your logo.

You need one because your business has changed.

You're doing better work than ever, but your brand doesn't reflect it.
You've raised your prices, but your brand still feels DIY.
Competitors with less experience look more established.
Referrals convert easily, but new enquiries don't.
You're struggling to explain what makes you different.
Your business has evolved, but your brand is still version one.

If any of these sound familiar, it might be time for a closer look.

Take the Brand Clarity Checklist.

Here’s how Hanly Studio helps.

1. Find Clarity

Every project starts by understanding where your business is now, where it's going, and what makes it worth choosing.

Together we'll uncover:

What makes you different
Why clients choose you
Where your brand is holding you back
How to position your business more clearly

2. Build the Strategy

A strong brand isn't just how it looks.

It's how people understand it.

We'll define the foundations that guide everything from your messaging to your visual identity.

3. Create the Identity

Once the strategy is clear, we build a visual identity that reflects the quality, personality, and ambition of your business.

One that's designed to grow with you.

Recent Projects: A few examples of businesses I've helped align their brand with the quality of their work.

Ellia Interior Design Studio. Brand Identity.
A refined identity for an interior design studio built on clarity and craft.

Te Papa — Dinosaurs of Patagonia. Campaign Identity.
A campaign identity for one of the world's largest dinosaur exhibitions.

L’AFFARE. Campaign.
A bold campaign celebrating one of New Zealand's most iconic coffee brands.

Pilkington Park. Brand Identity.
A flexible identity designed for a warehousing and distribution hub.

Social Gallery. Brand Identity.
A contemporary identity for a gallery bringing people, culture, and creativity together.

ForthCo. Brand Identity.
A strategic identity refresh for a business entering its next chapter.

Roots Auckland Tattoo Convention. Brand Identity & Campaign.
A bold identity and campaign for Auckland's premier tattoo convention.

Medusa. Brand Identity.
A characterful identity designed to feel confident, memorable, and full of personality.

Metro Magazine. Art Direction & Design.
Editorial design and art direction for one of New Zealand's leading magazines.

Grey Lynn Glass. Brand Identity.
A crafted identity for a specialist business built on precision and trust.

The Wellington Boy’s and Girls’ Institute. Annual Report.
An annual report designed to celebrate community impact and future opportunity

English Tealeaves. Brand Identity.
A heritage-inspired identity crafted to elevate a premium tea experience.

Assorted Logos.

Index

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