Dinosaurs of Patagonia
Client:
Te Papa
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Service:
Campaign
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Year:
2023
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Creative Direction:
Chris Bleackley
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Art Director:
James Henderson
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Copy Writing:
Chris Appelros
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Designers:
Stephanie O'Kane
& Julius Fernie
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3D Modeller:
Alex LeWe were tasked with generating excitement for Te Papa‘s upcoming dinosaur exhibit. To do this, we played on the immense size of the star of the exhibit – the Titanosaur Patagotitan Mayorum the biggest dinosaur ever discovered – Using a computer generate 3D model built to scale and used it to generate huge abstractions to be used throughout the campaign.