Social
Client:
Social
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Service:
Branding
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Year:
2023
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Creative Direction:
Chris BleackleyBrand identity for a gallery in the Wellington Boys and Girls Institute Inc. (BGI), a not-for-profit youth organisation. The gallery is tailored towards the general public and aims to introduce the youth involved with BGI to the art world, local artists and the goings-on of a gallery space.
The name Social was borrowed from one of the four key principals of BGI and repurposed for the gallery. The form of the icon was taken from a crest initially made for the BGI, with each side framing a value.